With everyone locked up in their homes due to the COVID-19 pandemic, users are spending more time online. Internet providers are upgrading their infrastructure and services to make up for the increase in traffic and making sure they are 100% operational because they know how vital it is for businesses to be connected to their customers.
For some companies that are required to physically interact with their customers to make a sale, this is not a good time – not until the pandemic is over. But the long wait for the pandemic to end is unbearable. More and more companies including giant names in different industries are closing and filing bankruptcy. According to Bloomberg, “The vast bulk, though, are small and medium-sized businesses scattered across the country. Their downfall might not normally garner much attention, but it does underscore the full extent of the damage Covid-19 has inflicted on the economy.”
But there are also businesses that were able to immediately adapt– those that were able to change the direction of their marketing efforts.
Pivot Your Marketing Plans With COVID-19 in Mind
Sometimes the key to marketing is timing. It’s important to realize when and what changes are needed for your business to continually operate and grow. One thing is for sure: it is essential for your business to have an online presence today. Why? Because now, users are spending more time online and you need to grab that opportunity. And due to limited physical interactions becasue of the lockdowns, engaging online with your customers is currently the most effective way to deliver your pitch.
The power of digital marketing
With the rapid decline in traditional media, website is becoming the marketing medium of choice to reach potential customers as they become ever more immersed and engaged online.
Digital marketing is the use of online platforms and technology to reach potential customers. People from all walks of life are now becoming engaged in all sorts of websites, whether it’s social media like Facebook to keep in touch with family, friends or customers, news site like CNN to stay updated with the latest news, or Shopee and Lazada to get the latest iPhone model.
If you show something people want, or something that they connect with emotionally, you have an opening. You want the people looking at your website to be enticed. Make special offers. Encourage them to find out more by clicking. Entice them with something exclusive.
Therefore, it is vital for all businesses and professional practices to participate in digital marketing in order to have good web presence.
“Your future clients are now online… AND they are looking for what they need on tablets, smartphones, and computers.”
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